Movie Archive

Ever since the early days of advertising, celebrities have been used to sell a wide variety of products and services.  In the technology and media rich world of today, celebrities are more important than ever before and are used in many different promotional campaigns.  Some industry sectors are more successful than others with their celebrity driven campaigns, with the technology and beauty industries being two of the most effective.  Mobile phone manufacturers, networks, and suppliers have been especially keen to utilise the services of well known celebrities to sell their telephony products and services.

Mobile phones are absolutely everywhere in modern society, and there are literally hundreds of models that people can choose from.  Phone manufacturers, networks, and suppliers often use celebrities as a way to stand out from their competition in a field of business where brandability, identity, and coolness can mean absolutely everything.  Mobiles are promoted in many ways, including traditional print advertising campaigns, online advertising, and movie placement.  In what is a very crowded industry sector, having your phone seen in the hands of the right celebrity can make the world of difference to sales figures and ultimate success.

The major mobile telephone networks such as Vodafone, O2, and Orange have used many celebrities throughout the years in their promotional campaigns.  Well recognised movie stars and pop stars are fantastic for these types of campaigns, and people like Patrick Swayze can go a long way to creating a level of public awareness and acceptability around a new phone model or brand.  Mobile phones are a very big global business which generates billions of dollars for the companies involved every year.  Utilising celebrities in advertising campaigns may be expensive, however, it is one of the best ways to get a product branded and noticed in what is a very crowded marketplace.